Attraction Marketing – A Term Every Successful Marketer Understands

November 9th, 2009, Author: admin, Categories: Attraction Marketing


Brian Horwitz asked:

So you keep reading about Attraction Marketing but you can’t find an exact definition. Good thing you found this article then, right? That’s actually a little bit of attraction marketing right there. Something about the way I wrote this article made it appeal to you. In other words, you were attracted to it.

It’s not a magic trick. You were simply drawn to this article because of the way I chose to market a topic that a thousand or more other people have written about.

Attraction Marketing refers to a particular way of attracting other peple to you, your product or your service. Basically, you are injecting yourself into whatever you’re doing so that other people relate to you as a real person and not another faceless name online.

Look back at every single successful marketing campaign in recent memory and you’ll see that individuals and companies are all using some form of attraction marketing. The old days when listing advantages and hard selling used to work are over.

The most important fundamental concept of Attraction Marketing is that you are really selling yourself! Not the product. Not the service. And certainly not the company you represent. It’s all about you as a person who naturally attracts people by the unique way you talk, think, and look.

When you offer yourself and your knowledge through a successful marketing campaign and in an effort to genuinely help others, your world will turn into a steady flow of prospects, leads and sales. You can’t fake it. What you’re sending out online is a little piece of you that says “Here I am. Let’s talk”

Think about it this way: Say you’re buying something at the mall and a sales person is really pushing hard to make a sale. That kind of behavior actually repels customers. The same is true for sales people who just standing around looking bored and sales people who don’t pay attention to their personal appearance. Now imagine the last time you actually bought something because of the sales person. Did they start out with a conversation or ask if they could help you? Did they know a lot about the products they were selling? Did they sound polite even when you said you were only looking? See the difference? Even if we weren’t persuaded to buy anything at that moment, you were left with a good shopping experience. You’re also likely to come back at some point and buy something from that salesperson because he/she made the experience pleasant. In short, we are attracted to people who fulfill our basic need to be acknowledged, respected and treated well. Now apply that to online marketing. That is what Attraction Marketing is all about.

Here are some ways to apply Attraction Marketing in your own home-based online business:

Visibility – Every successful marketing campaign ever conducted made it a point to be visible to its market. That’s where the Internet and search engine optimization (SEO) comes in. After all, you need to be seen before you can help someone.

Value -Provide genuine value by giving people what they need (acknowledgment, respect and good treatment).

Leadership – Lead them through the process that will help solve their problem. Don’t push a solution on them; guide them to it. This has the double advantage of building trust and promoting satisfaction in the transaction.